How to Get 5X ROI from Google Shopping Ads for your eCommerce Store?

The answer to expensive paid traffic for an eCommerce store is Google shopping. Google Shopping ads not only give you affordable traffic but high potential as well if you know how to set up and optimize Google Shopping Ads.

We’ve been able to sustain 5X ROI for one of our clients through Google Shopping Ads spending $10000/month. I would love to share my strategies and techniques that we use on a day to day basis to get these results:

1. Make sure campaigns are segregated properly based on product value, margins, and promotions.

2. Make campaigns and product groups as granular as possible to simplify the bidding and testing process for the budget and impression share.

3. Utilize promotion feed from the Google merchant account to get the additional competitive advantage.

4. Identify top performing products and set up them in the individual campaigns with a dedicated budget and high-priority settings to acquire at least 60% search Impression share.

5. Use Product Ratings, Seller ratings

6. Make sure to use custom labels on every possible product for the segmentation.

7. Make product groups based on the themes and profits.

8. Use Google Merchant automatic rules to avoid unnecessary product disapprovals.

9. Start campaigns with Manual ECPC and gradually set to CPA bidding strategy.

10. Ensure to identify as much as possible from everything else product group.

11. Keep updating your negative keywords list.

12. Run RLSA campaigns for the most frequent search terms.

13. Run Dynamic remarketing campaign to get abandon sales.

14. Don’t forget to Optimize your product Feed Title, Descriptions regularly.

15. Don’t go for the Smart Shopping Campaign if Google conversion isn’t matured.

Do let me know if you’ve any query. I would love to help you out! You can contact me on roiminds.com