The Benefits of Search Advertising Over Display Advertising
A long time ago, in a galaxy far away, advertisers had two options for their campaigns: search advertising or display advertising.
In today’s world of digital marketing and social media, those choices have multiplied to include video ads on YouTube and Facebook, as well as banner ads.
But what are the major benefits of search advertising over display advertising? Which should you choose?
This article will examine these questions and more so that you can make an informed decision about which type of campaign is best for your business.
So without a delay let’s get to know the benefits of Search Advertising over Display Advertising. First, let’s start with Search Advertising.
What is Search Advertising?
When it comes to search advertising then it simply means Pay Per Click (PPC). Search advertising is a low-cost method of reaching the appropriate audience. You can control who sees the advertising and the results are almost instantaneous. When you use PPC, your advertising will appear immediately on the search engine.
Search Advertising’s Major Benefits
- Leads that are qualified
A PPC campaign, when done effectively, boosts traffic to your website and conversions. Customers are actively searching for keywords that will bring them to your PPC ads, as long as those phrases are related to your product or service. PPC ad campaigns generally have higher click-through rates due to higher quality prospects.
2. Data that can be measured
Google AdWords not only lets you create a search advertising campaign but also lets you monitor how well it’s working. Simply go to your AdWords account’s Campaigns page and choose “Keywords.” This indicates how successfully clients respond to your keywords and phrases.
If you’re just starting or have a restricted budget, PPC can provide the greatest bang for your dollars. In PPC campaigns, you don’t have to pay for ads until someone clicks on them, hence the term.
This means that if you choose and bid on terms that are relevant to your product or service, the customers are more likely to be qualified leads, resulting in higher conversion rates.
It’s a great way to assess what works before investing in more time-consuming marketing strategies like SEO and content production.
Let’s know next about Display Advertising.
What Is Display Advertising?
Display advertising, as the name suggests, is seen all over the internet. Each website you visit has advertisements that promote the business’s products and services to increase sales. I’m sure you’ve seen similar advertising on your social media feeds and likes.
It’s simple: display advertisements analyse user behaviour to serve the most relevant adverts to the most relevant or targeted audience. Banner advertisement and Push advertising is another term for display ads.
Display advertising offers a variety of advantages
1. Brand Awareness
It’s critical to grasp the main aim of display advertising if you’re going to use it. As a result, display advertising is an excellent approach to raise brand awareness because they appear where potential buyers are most likely to see them.
Let’s assume a person comes to your site but does not convert. With retargeting, you can entice those users back in with display advertising. Your display ad reminds the viewer of your brand, increasing the likelihood that they will convert.
One of the most appealing features of display advertisements is their flexibility. You can make an advertisement in several sizes and with various images. This allows for greater originality than a text ad, which can make your business stand out.
4. Cater specific niche
You may target a certain audience segment with the aid of display advertisements. These people may devote more time to a few specific websites than on search engines. If you want to target a certain group of clients, you may use display advertisements.
5. High Volume
Display advertising may help your business reach the appropriate individuals, but they also have a lot of exposure. When you use to display advertisements, people who may not have thought to seek your products or services are exposed to them. Even if you aren’t targeting a certain demographic, your business will be visible to them
Whether it’s display or search advertisements, both have a role in the eCommerce marketing industry, and the ideal solution for your organisation depends solely on your set of objectives.
It’s not always easy to figure out the sort of advertising to use when you’re launching a new campaign. Budget, search traffic, and your main aim are just a few of the factors you should think about before deciding on one.
To optimise your ROI, it’s sometimes to your best advantage to use both platforms. Using both at the same time means you’ll be able to contact clients at different stages of the customer journey, which may result in a significant payout in the end.